tsayvish runs its own cast of original characters, and gives anyone the tools to create a character and spin up everything it needs to scale: legal, likeness, storefront, payments, merch, media and fans.
Start from a sketch, an idea or a character you already have. Design it with our tools, then switch on the infrastructure to grow it into a franchise.
We create and run an in-house cast, testing them in public and backing the breakouts. Brands, licensees and manufacturers can partner on them.
Character IP has always paid off across entertainment, merchandise and licensing. It also used to cost years of animation and production before anyone knew if audiences cared. Generative AI makes characters cheap to create, and social feeds put them in front of millions without a network deal.
The same engine runs our in-house cast and every character built on tsayvish.
Design a character with a personality, a voice and a running joke. Start from scratch or bring your own.
Publish daily across social platforms, testing formats, tones and audiences side by side.
Read the signals that separate a viral clip from a character people want to keep.
Switch on the infrastructure for breakouts: brand partnerships, merchandise, storefronts, events and standalone consumer brands.
Made in our studio and open to partners. Stylized animals skip the uncanny valley: nobody needs a capybara to look real, they need it to feel exactly like their Tuesday.
Early character concepts, shown for illustration.
A virtual influencer, a monster, a robot, a talking cupcake. Make any kind of character or persona, give it a personality, then choose the infrastructure behind it. Start small and turn more on as your audience grows.
A character becomes a business through dozens of unglamorous jobs. The same infrastructure runs our cast and yours, all under one roof, so nothing falls between the agency, the lawyer and the factory.
Personality first, then the face. Every character starts with a want, a flaw and a running joke.
Personality bible · visual spec · voiceA writers’ room and production calendar for daily formats across every feed.
Series formats · posting cadenceOur generation pipeline keeps characters on-model across thousands of clips and shows what’s working.
Model tuning · consistency · analyticsA locked look, voice and set of mannerisms, with clear rules on who can use them and how.
Style guide · voice lock · usage rightsNames, marks and designs filed in the classes where the revenue is.
Nice classes 9 · 16 · 25 · 28 · 41Licensing deals, brand partnerships, creator agreements and takedowns.
Licenses · contracts · enforcementComments, community, fan art and the inside jokes that turn viewers into fans.
Community · moderation · fan programsPaid spend goes behind what already works organically, tracked to the dollar.
Budgets · paid amplification · reportingPop-ups, meet-and-greets and launch drops where fans meet the character in person.
Pop-ups · appearances · dropsA shop for every character, from the first pre-order to a full catalog.
Pre-orders · drops · catalogCheckout, payouts, royalty splits and licensing revenue, all in one ledger.
Checkout · royalties · payoutsPlush, blind boxes, apparel and books, from first sample to the customer’s door.
Sampling · manufacturing · fulfillmentStart with one character. Turn on the rest as it grows.
Get startedLabubu and Jellycat proved that adults will line up for cute, collectible things without an elaborate backstory. We think characters with real personalities go further. They become entertainment people share, and an identity people wear.
Our first audience is Gen Z and millennial women, who already treat the characters they love as a way to say something about themselves.
Personalities built around feelings people send to their group chat.
Designed from day one to work as plush, blind boxes and apparel.
Every character is original IP, filed and protected before it scales.
Everything we use to run our own characters is open to creators and brands: the tools, legal cover, storefronts and payments to build a character franchise of your own.
Create your accountWe’re working with brand partners, licensees, manufacturers and creators. Write to us and Vish or Alexa will reply.
hello@tsayvish.com